Jessica Hayes


Jessica Hayes is the Training & Implementation Director at iVvy.  She started her career in hospitality right out of college as a trainer for Amadeus.  She remains an enthusiastic advocate for hoteliers as they navigate the world of hospitality technology, and has a breadth of experience in software sales, marketing and customer success.  

Jess also enjoys consulting and as the owner of Hayespitality, she has worked with many hotels and technology companies. Some of her past work experience and clients include Volara, Lobster Ink, Mode:Green, Phat Scooters, Intelity and Passkey.

Jess has been attending HSMAI networking events for many years, and holds a B.A. in French from Mount Holyoke College.

Lindsay Wenger

Immediate Past President

Lindsay Wenger is Vice President for Zaplox, Mobile Guest Journey Solutions and previously Sr. Director – Management & Ownership Groups for TravelClick. A tenacious seller with an analytical mindset, Lindsay has been with in the hospitality industry for over twelve year years and has proven abilities to mobilize teams in cross-matrixed organizations and drive extraordinary results. Prior to TravelClick, Lindsay held sales positions with various hospitality companies, including Denihan Hospitality Group and Rosewood Tucker’s Point.

Lindsay has been an active member of HSMAI for several years, and holds a B.S. in Hotel & Tourism Management from the University of Massachusetts at Amherst.

Debbie Tappan

President Elect & Vice President of Membership

Deborah Tappan, CRME. Director of Revenue Management at The Colonnade Hotel, Boston. Dedicated professional with over fifteen years’ experience in hospitality, primarily with Independent luxury properties. Very organized and customer focused individual with extensive knowledge of Rooms Division and Revenue Management departments. Deborah takes pride in her strategic and tactical abilities when making revenue decisions; develops and deploys selling strategies for all demand periods to maximize profitability, to estimate the marginal value of capacity and measure demand. Deborah has been an active member of HSMAI Boston Chapter for several years.

Dr. Debbie Howarth, Ed.D, CHME, CHDM, CHE


Debbie is interim assistant dean in the College of Business at Johnson & Wales University, Providence and has taught there since 2003.  She teaches undergraduate sales and courses and graduate business, technology, and research courses. Debbie has been a board member of HSMAI Boston since 2000. She is a past president of the chapter and has been treasurer since 2001. Debbie is also a member of the HSMAI Marketing Advisory Board.

Debbie holds a doctoral degree in Education from Boston University; a master’s degree in Hospitality Administration from UNLV; and a Bachelor’s Degree in Small Business Management from the University of Vermont. Debbie earned the HSMAI designations Certified Hospitality Marketing Executive and Certified Hospitality Digital Marketer.

Colleen McCormick Blair

Vice President of Communications

Colleen is Vice President of Travel & Destinations at marlo marketing, an integrated marketing agency based in Boston. She oversees public relations and social media for clients across the travel space, with a focus on hotels. Colleen has 15 years of public relations expertise in travel and hospitality, as well as in the arts and transportation. She began her career working for two independent travel and tourism-focused PR agencies in New York City, where she led a number of hotel and destination accounts to generate increased brand awareness and publicity to drive sales and strong occupancy. Originally from Princeton, New Jersey, Colleen is a graduate of Villanova University with a degree in Communications and a minor in English.

Michael Lehrman

Vice President of Sponsorship

Michael manages hotel partnerships throughout the New England market for Travelzoo and has developed campaigns with top Boston hotel brands since 2016. Additionally, he works closely with Travelzoo Human Resources and leads mindfulness programs for the company internationally. Before that, he was an early stage Divisional Sales Manager at Groupon in 2009 on the business’s local side, covering the Boston and NYC markets. Michael has had a diverse 30-year career ranging from the sports marketing industry with brands like Adidas, founder of an online wedding business, and held GM roles in the direct marketing industry with Cox Communications in Los Angeles and NYC. He lives in Weston, CT., with his wife, two children, and a dog named Lucky.

Ashley Audet

Co-VP, Philanthropy

Ashley Audet is an Expedia Group Market Manager, where she works with Boston hotels to develop and implement individualized strategies to increase hotels’ revenue. In her time with Expedia Group, she has worked with hotels in every state in the Northeast, across all hotel classes. Prior to joining Expedia Group, she gained her experience in the Central Florida tourism industry, primarily in training and development and guest relations. Ashley’s passion for philanthropy has been present since childhood. She has worked with several nonprofit organizations across the country in event planning and fundraising efforts. 

Ashley is a graduate of the University of Central Florida’s Rosen College of Hospitality Management, where she has a degree in Hospitality Management.

Heather Rose Linda

Co-VP, Philanthropy

HeatherRose Linda is the Revenue Manager at The Inn at Longwood Medical.  With over 20 years of hospitality experience, 19 years evolving the same property in the Longwood Medical Area, HeatherRose’s dedication to understanding the needs of and supporting families in the medical community is unsurpassed.  She also extends that support to working with and volunteering for organizations such as ROFEH International and The Gift of Life Foundation.  She hopes to bring that knowledge to the philanthropic effort of HSMAI Boston.  HeatherRose is a graduate of Johnson & Wales University- Providence with degrees in Food & Beverage Management and Hospitality Sales & Meeting Management.

Jeff Weggeman

Hospitality Industry Advisor

Jeff’s 30 year career covers senior roles in Hotel operations as General Manager and with revenue generation leadership inclusive of Sales and Marketing and E-commerce. Jeff has been with Pyramid Hotel Group based in Boston for 11 years helping to drive revenues across their 80 hotel portfolio domestically. Prior to Pyramid, Jeff was a VP of Sales and Marketing with HEI Hotels based in Norwalk CT. Jeff has also had  VP level sales leadership positions at ARAMARK Conference Centers and Resorts, and with Dolce International.

Jeff lives with his wife and 3 children in Hingham MA.

Julie Parent

Managing Director

Julie is the President of JewelComp Services. Julie currently manages 5 HSMAI chapters (Boston, Hawaii, Missouri, San Diego, and Southern Colorado). Julie previously consulted with HSMAI Headquarters for 12 years, working in Chapter Relations, Membership and Collegiate Chapters, among other areas. Julie has been managing HSMAI chapters since 2001, when Boston HSMAI President, Joe Rogan, approached her with the idea, making Boston her first chapter to manage. Over the years, Julie has managed over 20 HSMAI chapters, at one time or another. She does all of this “virtually”, while living as a full-time RV’er near Gulf Shores, AL.

Kaitlin Dow

Communications Committee

Shawn Goodwin

Education Committee

Samantha Oliver

Membership Committee