Jessica Hayes


Jessica Hayes is the Training & Implementation Director at iVvy.  She started her career in hospitality right out of college as a trainer for Amadeus.  She remains an enthusiastic advocate for hoteliers as they navigate the world of hospitality technology, and has a breadth of experience in software sales, marketing and customer success.  

Jess also enjoys consulting and as the owner of Hayespitality, she has worked with many hotels and technology companies. Some of her past work experience and clients include Volara, Lobster Ink, Mode:Green, Phat Scooters, Intelity and Passkey.

Jess has been attending HSMAI networking events for many years, and holds a B.A. in French from Mount Holyoke College.

Debbie Tappan

President Elect

Deborah Tappan, CRME. Director of Revenue Management at The Colonnade Hotel, Boston. Dedicated professional with over fifteen years’ experience in hospitality, primarily with Independent luxury properties. Very organized and customer focused individual with extensive knowledge of Rooms Division and Revenue Management departments. Deborah takes pride in her strategic and tactical abilities when making revenue decisions; develops and deploys selling strategies for all demand periods to maximize profitability, to estimate the marginal value of capacity and measure demand. Deborah has been an active member of HSMAI Boston Chapter for several years.

Dr. Debbie Howarth, Ed.D, CHME, CHDM, CHE


Debbie is interim assistant dean in the College of Business at Johnson & Wales University, Providence and has taught there since 2003.  She teaches undergraduate sales and courses and graduate business, technology, and research courses. Debbie has been a board member of HSMAI Boston since 2000. She is a past president of the chapter and has been treasurer since 2001. Debbie is also a member of the HSMAI Marketing Advisory Board.

Debbie holds a doctoral degree in Education from Boston University; a master’s degree in Hospitality Administration from UNLV; and a Bachelor’s Degree in Small Business Management from the University of Vermont. Debbie earned the HSMAI designations Certified Hospitality Marketing Executive and Certified Hospitality Digital Marketer.

Jay Gilman

Vice President of Membership

Jay’s hospitality career began by chance, while in college, as a bellman at the venerable Copley Plaza Hotel.  After graduating from Northeastern University, his passion for serving others led to sales & marketing leadership roles with major hotel companies including Marriott, Hilton, and Kimpton Hotels & Restaurants.  Now in the management community, Jay serves as Regional Director of Sales & Marketing for the Benchmark Pyramid Hotel Group.  Based at the Boston Marriott Burlington, Jay oversees all sales, marketing, revenue management and e-commerce for the property along with providing regional support for other managed hotels.  Jay is a life-long Bostonian and lives a stone’s throw from the start line of the Boston Marathon in Hopkinton, MA with his wife and two daughters. 

Regina C. Aubuchon

Vice President of Programs/Education

Regina has been in the Sales & Hospitality Business for over 20 years. She has held senior-level sales positions and has built her reputation on leading each market she has worked in by building RevPAR Index growth year-over-year. She designed action steps to maximize revenues, establish corporate accounts, and strategize and implement marketing tactics.  Her experience encompasses connecting with people in a meaningful way, capturing the client’s vision and effectively conveying these specifications to appropriate departments, rapidly responding to inquiries, concerns, and issues, ensuring an exceptional client experience.  She is currently a Recruiter specializing in the hospitality industry. She is responsible for collaborating with department managers to proactively connect and identify future hiring needs ensuring companies attract, hire and retain the best employees while growing a robust talent pipeline for RCA Recruiting Services. 

Colleen McCormick Blair

Vice President of Communications

Colleen is Vice President of Travel & Destinations at marlo marketing, an integrated marketing agency based in Boston. She oversees public relations and social media for clients across the travel space, with a focus on hotels. Colleen has 15 years of public relations expertise in travel and hospitality, as well as in the arts and transportation. She began her career working for two independent travel and tourism-focused PR agencies in New York City, where she led a number of hotel and destination accounts to generate increased brand awareness and publicity to drive sales and strong occupancy. Originally from Princeton, New Jersey, Colleen is a graduate of Villanova University with a degree in Communications and a minor in English.

Michael Lehrman

Vice President of Sponsorship

Michael manages hotel partnerships throughout the New England market for Travelzoo and has developed campaigns with top Boston hotel brands since 2016. Additionally, he works closely with Travelzoo Human Resources and leads mindfulness programs for the company internationally. Before that, he was an early stage Divisional Sales Manager at Groupon in 2009 on the business’s local side, covering the Boston and NYC markets. Michael has had a diverse 30-year career ranging from the sports marketing industry with brands like Adidas, founder of an online wedding business, and held GM roles in the direct marketing industry with Cox Communications in Los Angeles and NYC. He lives in Weston, CT., with his wife, two children, and a dog named Lucky.

Heather Rose Linda

VP, Philanthropy

HeatherRose Linda is the Revenue Manager at The Inn at Longwood Medical.  With over 20 years of hospitality experience, 19 years evolving the same property in the Longwood Medical Area, HeatherRose’s dedication to understanding the needs of and supporting families in the medical community is unsurpassed.  She also extends that support to working with and volunteering for organizations such as ROFEH International and The Gift of Life Foundation.  She hopes to bring that knowledge to the philanthropic effort of HSMAI Boston.  HeatherRose is a graduate of Johnson & Wales University- Providence with degrees in Food & Beverage Management and Hospitality Sales & Meeting Management.

Jeff Weggeman

Hospitality Industry Advisor

Jeff’s 30 year career covers senior roles in Hotel operations as General Manager and with revenue generation leadership inclusive of Sales and Marketing and E-commerce. Jeff has been with Pyramid Hotel Group based in Boston for 11 years helping to drive revenues across their 80 hotel portfolio domestically. Prior to Pyramid, Jeff was a VP of Sales and Marketing with HEI Hotels based in Norwalk CT. Jeff has also had  VP level sales leadership positions at ARAMARK Conference Centers and Resorts, and with Dolce International.

Jeff lives with his wife and 3 children in Hingham MA.

Julie Parent

Managing Director

Julie is the President of JewelComp Services. Julie currently manages 5 HSMAI chapters (Boston, Hawaii, Missouri, San Diego, and Southern Colorado). Julie previously consulted with HSMAI Headquarters for 12 years, working in Chapter Relations, Membership and Collegiate Chapters, among other areas. Julie has been managing HSMAI chapters since 2001, when Boston HSMAI President, Joe Rogan, approached her with the idea, making Boston her first chapter to manage. Over the years, Julie has managed over 20 HSMAI chapters, at one time or another. She does all of this “virtually”, while living as a full-time RV’er near Gulf Shores, AL.

Jason Brownstein

Membership Committee


Jaime Carrillo, CRME

Director at Large


Sadie Garside, CRME

Director at Large


Shawn Goodwin, CRME

Education Committee