Demystifying the Google Machine

Location: Online Zoom Meeting

Date: Wednesday August 19, 2020

Time: 3:30pm EST

A recent study found that over 90% of peoples’ online experiences begin on a search engine, and Google has over a 90% share of the search engine market. Suffice to say that Google is an extremely important part of any hotel’s marketing strategy.    
 
Google is constantly changing their approach and the names of its programs, and it can be very confusing. This session attempts to demystify “The Google Machine.”  We will review SEO vs. SEM,  the latest algorithm updates, zero-click search, Google My Business (GMB), meta-search, Google Ads (formerly ad words), Property Promotion Ads (PPA) and more.  
 
Even if you are not responsible for marketing, this session will help you learn how google works and how hotels can utilize and optimize on Google.

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presented by
Dan Wacksman
Principal
Sassato, LLC