Resources

HSMAI members now have access to a legion of industry experts at their fingertips. Thanks to the generous support of an array of supporters, access to HSMAI University webinars are now available complimentary to members.

Members can now access more than 50 HSMAI University webinars from the past three years, as well as all new webinars on today’s hottest sales, marketing, and revenue optimization topics immediately after they are recorded. With over 20 webinars in our HSMAI University pipeline this year, this new benefit is worth $1,980 on an annual basis.

Non-members can purchase recordings for $59. The newest webinar archives in the HSMAI U library:

Digital Marketing Webinar Series

The Latest: Is SEO Really Dead?: Strategies for maximizing revenue from SEO, and the wisdom of combining SEO and SEM from Google, HeBS Digital, and Merkle insiders.

2015 Series Sessions:
» End of Summer Check-Up
» Experience Marketing
» Monetize the Multi-Screen
» The Total Digital Marketer
» Digital Content Personalization

Series Partner: Tambourine

Revenue Management Webinar Series

2015 Series Sessions:
» The New Basics of Revenue Management
» Analytics: Going Beyond the Averages
» Revenue Management Incentive Compensation Plans: Satisfaction or Dissatisfaction?
» Consumer Eye-Tracking and Revenue Management

Series Partners: Infor, HotelNewsNow.com, STR

Coming Soon!

HSMAI University will be introducing a series of self-paced online training programs for sales professionals who are looking to evolve into better businesspeople who take a more strategic and consultative approach toward customer interactions. Sales2Win will include distinct, in-depth sales education programs beginning with Account Management. Other components will include Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, Destination Sales, and Sports Sales. Hear what course leader John Parke, President & CEO of Leadership Synergies has to say about this new program: