HSMAI Boston September 2016 Newsletter
Thank you for exploring our most recent newsletter and for your continued support of HSMAI Boston.
Be sure to connect with us on all of our social media channels:
It is critical for our programming and planning each year that we receive feedback on the various programs that we put together. We would like to ask for 5 minutes of your time to complete the survey below so that we can continue to improve and evolve our programming options.
Come join Google’s Kelly Wiles as she gives insight into ever changing consumer trends, purchasing behavior, and best practices necessary to give your business a competitive edge.
Fuel your revenue management future with this fast-paced one-day program from the Hospitality Sales & Marketing Association International (HSMAI), producer of the annual industry-leading Revenue Optimization Conference (ROC). Coming to Seattle, San Francisco, Los Angeles and New Orleans in 2016, HSMAI’s ROCET (Revenue Optimization Continuing Education & Training) will deliver tactical, strategic, and leadership insights for hotel revenue managers.
Thank you and congratulations to our new and renewing members.
Karen Bachofner, CHSP – Vice President, Sales and Marketing – Waterford Hotel Group
Jessica Stephenson – Sales and Marketing Coordinator – Hotel Commonwealth
Kristie Dickinson – Senior Vice President – CHMWarnick
Leora Halpern Lanz – Lecturer, Marketing – Boston University School of Hospitality
Dr. Makarand Mody – Assistant Professor of Hospitality Marketing – Boston University
Brenda Sanderson – Worldwide Sales Manager – Best Western International
Matt Teixeira – Director-LATAM, WWS – Best Western International
This month we are spotlighting one of our Boston Chapter members Andrew Vorwald. Andrew is a consistent presence at all our chapter events and has been strongly support the Boston Chapter for many years. Below, Andrew has provided some words about why he has participated in HSMAI for so long.
Reason I participate with HSMAI is to gain more knowledge both on the market and industry through the monthly programs and guest speakers as well as stay up to date with current trends within the industry. There are also great industry related articles and presentations available on the HSMAI website along with extensive industry research reports. HSMAI also allows me to network and connect with other industry professionals which helps strengthen and maintain my professional network and relationships. Furthermore membership provides great value with discounted fees for the monthly programs as well as discounted prices on some of the tools and resources available on the website.
Over the course of this year, the HSMAI Boston Chapter has produced seven excellent local events. As members, you can attend these events at a significantly discounted rate. Along with that benefit, there are many other benefits to membership like weekly insights from sales, marketing, and revenue optimization experts, best practices and case studies from the industry’s top marketers, customer market and business knowledge from HSMAI programs, internships, job fairs, and participation in HSMAI chapter boards and programs and access to current hospitality resources, publications and educational program content to support and compliment academic course work.
At the Boston Chapter we currently have open Board and Committee positions that we are looking to fill.
VP of Membership
VP of Communications
VP of Sponsorship
Committee Positions (assist with the board pillars):
If you are interesting in learning more about this open positions or just curious about what it takes to participate at a higher level please Contact Us and we’d be happy to connect with you.
In 1980 HSMAI instituted a Chapter Award Program to recognize those chapters that provide outstanding value to members. In 1996 the program was renamed the Frank W. Berkman Chapter Award Program to honor the memory of Frank W. Berkman, who as Executive Director of the Association, established the global chapter infrastructure during the 1960’s and ‘70’s.
In 1997, the program was expanded to acknowledge the “Best of the Best” in key chapter operation categories. This year’s chapter Award Program features six categories and includes the recognition of “two” Chapter of the Year designations: one for a professional chapter and one for a collegiate chapter. These awards are in addition to a winner in each of the six Best of the Best Award categories by chapter size, except for the Collegiate Award.
The Boston Chapter is excited to announce that we secured two “Best of the Best” awards for 2016 for Membership and Partnerships!!
Our chapter and board members take a great deal of pride in organizing and executing the many events that happen each year. The way that we help determine what types of programming is by listening to you, our members and followers. To ensure we continue to hear your opinions and foster the community we wanted to share the survey results from our educational programs that have happened so far in 2016.
Demystifying the Digital Marketplace
As the ever-evolving Internet and new technologies continue to develop and grow, the hospitality digital marketplace is shifting for travelers and the industry alike, from the consolidation of traditional online travel agencies (OTAs), new booking platforms enabled by digital connectivity, and the intermediation of group sales to the monetization of search engines. It’s become clear that technology is the silent force of change and new advances are driving consumer behavior. These innovation disruptors have created strategic challenges that the hotel industry cannot ignore. It is critical that the hotel industry understands the trends and costs of the distribution revolution that is underway in order to leverage growth and effectiveness, consumer relationships and legislative action.
Please note this report is only available to current HSMAI members and requires a password. If you would like the password please contact firstname.lastname@example.org.